With a gift for gab and a genuine approach to sales, Alex has a style all his own. Originally from New York, but raised in the midwest, Alex attributes this diverse background and his natural ability to communicate, with his success in the wholesale industry. In his 15+ year tenure… Alex started his career in denim at Genetic Denim where he met a friend for life and a mentor in Peter Russell. Here, he learned the most valuable advice anyone had ever told him… Just do whatever Peter Russell does! Having worked for corporate brands ie: Diesel, Hudson Jeans and Varley, Alex has also assisted in the launch of boutique brands ie: Boyish and Etica Denim to name a few.